The hook that attracts the audience in the opening scene of 'Se7en' is the mystery behind who is writing/creating the book that is being shown throughout the opening credits and what it is all about. The convention this is portrayed by this is technical.
The film opening sets the scene by showing it is in America. We can see this by the skyscrapers that are shown. It is also set in the present day. This is done by technical conventions.
The opening introduces characters in the written and technical conventions. One character is shown being restless and can't sleep like he has something on his mind. Another two characters are shown to have a close relationshop with eachother because of their body contact with eachother we automatically resume that they are in a relationship/together.
The opening scene shows the genre through all the conventions, technical, written and symbolic. We can see that the genre is crime through the font that the credits are written in as it is very eary looking. The music also is eary which reflects twhat we see on screen which is dark making us think that the genre might be partly thriller. We also think of the genre to be a mystery because of the writting/creating of the book throughout the opening scene.
The credits within the scene are written in a creepy font reflecting the genre of thriller. This makes the audience feel uncomfortable, unhappy and has a chilled/evil sense about it. The credits are filcky which makes you feel uneasy and has an eary feel to it. These credits introduce all th people involved within the film.
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